Business Plans For Dummies

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Your one-stop guide to creating a winning business plan from scratch Whether you're starting a new business or growing an established one, you'll need a solid business plan to get you where you want to go

Revised for today's rocky economic climate, this edition of the UK's bestselling business plan guide gives you what you need to map out your business strategy and stay on course including a complete sample plan that you can easily adapt for your business! Chart your course assess the current state of your business and where you'd like to take it, and establish clear, achievable objectives Get to know your customers learn the latest techniques for getting a better idea of who your customers are and what they want Scope out the competition